Portfolio

Welcome to my portfolio.

You’re in for a ride, but here’s the elevator pitch if you only have a minute:

Officially, I’m a UX writer in the Brand Strategy team at BandLab Technologies. But more often than not, I juggle between that and role of copywriter, brand strategist and content strategist for the 11 established music and technology brands that we own and operate.

Challenging? Yes. Fun? Absolutely.

My job scope can be divided into 3 categories:

• Content design
  • UI/UX writing
  • Research
  • Style guides
• Brand Strategy
  • Brand voice
  • Product architecture
  • Product naming
  • Competitor research & analysis
• Content Strategy & Copywriting
  • Websites (desktop and mobile)
  • Print & digital ads
  • Organic & paid ad campaigns
  • eDMs
  • Search engine optimisation (SEO)
  • App store optimisation (ASO)
  • Product descriptions
  • Packaging copy
  • Social media assets

Follow the links below for highlights of the work I’ve completed for some of our brands:

• BandLab
• Harmony Guitars
• MONO
• Teisco
• Swee Lee
• Heritage Guitars
• MusicTech

And if you wish to check out what I used to do as a copywriter in ZALORA and a sub-editor in Straatosphere/Words Worth Media Management, follow the link here.