For over 70 years, Swee Lee has been leading the way for the retail and distribution of musical instruments in Southeast Asia. Founded and headquartered in Singapore, it carries over 150 brands and 16,000 products across 10 stores in Singapore, Malaysia, Indonesia and Vietnam, with an e-commerce platform delivering the Swee Lee experience to online shoppers throughout Asia.
Content Strategy (Content Audit & Creation)
My role for Swee Lee is that of a marketing copywriter. I review and produce copy for consumer-facing deliverables such as eDMs, and B2B assets which include sales decks for distributors and dealers.
Most recently, I’ve created an eDM style guide to assist colleagues who are part of Swee Lee’s content creation team. The style guide is aligned with Swee Lee’s brand voice and contributes to increased customer awareness and conversion.
Daniel Loy 