Teisco started out in 1948 as a Japanese manufacturer of affordable musical instruments, establishing an early reputation as a leader in electronic innovation and unconventional aesthetics. During the 60s, its electric and bass guitars gained a cult following among bold, expressive and free-spirited musicians.
Relaunched in 2018, today it continues to design and create a diverse range of sound-altering products that celebrate individualism and empower creators to push their musical boundaries.
Brand & Content Strategy (Brand Architecture & Content Creation)
Arguably the boldest and most expressive brand in BandLab Technologies, Teisco requires a radical approach to content strategy and copywriting.
“Less words, more punch” is how I would describe it, but I uphold brevity and clarity in places where product features and deals need to be properly mentioned. It’s a delicate balance, but one which I’m eager to handle.
Daniel Loy 